Craft & King Medium Roast
A medium roast from a local Tennessee roaster, landing in the sweet spot where bright fruit notes and a smooth, full cup meet without tipping into bitter.
What It Is
Craft & King is roasted right here in Tennessee, which means the beans in your cup haven't been sitting in a warehouse for months. Medium roast keeps more of the bean's original character intact than a dark roast does. You get some of the origin's natural brightness alongside the warmth of the roast itself. The result is a cup that works for almost everyone: not sharp, not flat, just balanced.
This is a single-ingredient coffee, certified organic, and built to be your everyday workhorse.
What To Do
Brew it however you already make coffee. Drip machine, French press, pour-over, stovetop moka pot, all of them work well here. A medium grind is a safe starting point; go a little finer for pour-over, a little coarser for French press. Use water that's just off the boil, around 200°F, and aim for about two tablespoons of coffee per six ounces of water.
Store whole beans in an airtight container away from light and heat. Grind only what you need each morning and the rest keeps its flavor for several weeks.
